Principles of Marketing MCQs - Chapter 2

Business Markets and Buyer Behavior Quiz Questions and Answers PDF - 3

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Business Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The sales in maturity stage of product life cycle are recorded as

A) low sales

B) rapidly rising

C) very peaked

D) declining

MCQ 12: The set of distinctive and basic modes of expression is called

A) styles

B) fashion

C) fads

D) followers

MCQ 13: The market which is divided on the basis of 'income scale and family size of customers' is an example of

A) geographic segmentation

B) demographic segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 14: A company's microenvironment, the 'citizen-action publics' consists of

A) minority groups

B) stockholders

C) Community organizations

D) both b and c

MCQ 15: The 'value proposition' is called brands

A) full positioning

B) full targeting

C) full market segmentation

D) full competitive advantage

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