BBA: Marketing Courses

Chapter 2: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 2

Business Markets and Buyer Behavior Multiple Choice Questions PDF Download - 5

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Business Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The Apple customers who keeps buying same brand in every purchase is an example of

A) user status
B) usage rate
C) loyalty status
D) benefits sought

MCQ 22: A company's internal environment considers

A) Finance, Operations, purchasing
B) Research & Development (R&D)
C) Both a and b
D) None of the above

MCQ 23: The economies that offer great opportunities are classified as

A) subsistence economies
B) industrial economies
C) developing economies
D) none of above

MCQ 24: The VF Corporation offering more than thirty premium brands is an example of

A) mass marketing
B) segmented marketing
C) niche marketing
D) micromarketing

MCQ 25: A company's microenvironment, the 'financial publics' consists of

A) banks
B) investment analysis
C) stockholders
D) all of above

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Business Markets & Buyer Behavior App (Android & iOS)

Business Markets & Buyer Behavior App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)