Principles of Marketing MCQs - Chapter 2

Business Markets and Buyer Behavior Multiple Choice Questions (MCQ) PDF - 4

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Business Markets & Buyer Behavior Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: A company's microenvironment, the 'local publics' consists of

A) Environmental organizations

B) Editorial opinion

C) Community organizations

D) Both a and b

MCQ 17: For marketing success, it is required to build relationships with

A) Suppliers & customers

B) Marketing intermediaries

C) Competitors

D) All of above

MCQ 18: The Macro environment of any company or organization includes

A) the cultural environment

B) the demographic environment

C) customers in international markets

D) both a and b

MCQ 19: The 'idea generation' stage in new product development process does not include

A) internal idea sources

B) external idea sources

C) crowdsourcing

D) on-boarding

MCQ 20: The systematic planning for new products and customer driven strategy must be created for

A) finding and growing products

B) delivering superior value

C) gaining customer lifetime value

D) all of above

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