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Analyzing Marketing Environment MCQ Questions and Answers PDF Download eBook

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MCQs on Analyzing Marketing Environment Quiz PDF Download eBook

MCQ: The type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

B

MCQ: The first step in marketing process is to

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

A

MCQ: The changes made in the product characteristics such as quality, style and features are called

  1. modifying marketing mix
  2. modifying raw material schedule
  3. modifying the product
  4. modifying the market

C

MCQ: The 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

MCQ: The strategy of introducing new product in existing market is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

C