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Principles of Marketing MCQ Questions

Principles of Marketing MCQs - Chapter

Analyzing Marketing Environment Multiple Choice Questions and Answers PDF p. 1

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"The type of question in questionnaire in which all possible choices are given is" Multiple Choice Questions (MCQ) on analyzing marketing environment with choices close ended question, open ended question , and none of above for online schools for business degrees. Practice microenvironment quiz questions for jobs' assessment test and online courses for business management classes online.

MCQs on Analyzing Marketing Environment Quiz


The type of question in questionnaire in which all possible choices are given is

open ended question
close ended question
Both a and b
none of above


The first step in marketing process is to

define research objectives
develop research plan
implement research plan
none of above


The changes made in the product characteristics such as quality, style and features are called

modifying marketing mix
modifying raw material schedule
modifying the product
modifying the market


The 'non-probability sample' includes

stratified random sample
cluster sample
simple random sample
convenience sample


The strategy of introducing new product in existing market is classified as

Market development
Market penetration
Product development