BBA Marketing Courses

Chapter 1: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment Multiple Choice Questions (MCQs) PDF Download - 1

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Analyzing Marketing Environment Questions and Answers PDF Download: MCQ Quiz 1

MCQ 1:

The type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above
MCQ 2:

The first step in marketing process is to

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above
MCQ 3:

The changes made in the product characteristics such as quality, style and features are called

  1. modifying marketing mix
  2. modifying raw material schedule
  3. modifying the product
  4. modifying the market
MCQ 4:

The 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample
MCQ 5:

The strategy of introducing new product in existing market is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

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Analyzing Marketing Environment App (Android & iOS)

Analyzing Marketing Environment App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (iOS & Android)