Analyzing Marketing Environment Multiple Choice Questions and Answers PDF Book Download
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MCQs on Analyzing Marketing Environment Quiz 1 PDF Book Download
MCQ: The type of question in questionnaire in which all possible choices are given is
- open ended question
- close ended question
- Both a and b
- none of above
B
MCQ: The first step in marketing process is to
- define research objectives
- develop research plan
- implement research plan
- none of above
A
MCQ: The changes made in the product characteristics such as quality, style and features are called
- modifying marketing mix
- modifying raw material schedule
- modifying the product
- modifying the market
C
MCQ: The 'non-probability sample' includes
- stratified random sample
- cluster sample
- simple random sample
- convenience sample
D
MCQ: The strategy of introducing new product in existing market is classified as
- Market development
- Market penetration
- Product development
- Diversification
C