Analyzing Marketing Environment Multiple Choice Questions and Answers PDF Book Download

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MCQs on Analyzing Marketing Environment Quiz 1 PDF Book Download

MCQ: The type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above


MCQ: The first step in marketing process is to

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above


MCQ: The changes made in the product characteristics such as quality, style and features are called

  1. modifying marketing mix
  2. modifying raw material schedule
  3. modifying the product
  4. modifying the market


MCQ: The 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample


MCQ: The strategy of introducing new product in existing market is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification