BBA: Marketing Courses

Chapter 1: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment MCQ (Multiple Choice Questions) PDF - 2

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Analyzing Marketing Environment Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The logistic network which moves finished product from company to resellers and then to end users is classified as

A) risk averse distribution
B) reverse distribution
C) inbound distribution
D) outbound distribution

MCQ 7: The research which is used to describe market potential of any market offering is best classified as

A) casual research
B) exploratory research
C) descriptive research
D) both a and c

MCQ 8: In marketing strategy, the advertising and personal selling can be referred as

A) Place
B) Product
C) Price
D) Promotion

MCQ 9: The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

A) experimental research
B) ethnographic research
C) observational research
D) survey research

MCQ 10: The arrangement of different market performance measures as a single display to monitor results is classified as

A) Return on investment
B) Marketing dashboard
C) Marketing scorecard
D) Both a and b

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Analyzing Marketing Environment App (Android & iOS)

Analyzing Marketing Environment App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)