BBA: Marketing Courses

Chapter 18: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Multiple Choice Questions (MCQ) PDF - 1

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Retailing & Wholesaling Strategy MCQ Quiz PDF Download: Test 1

MCQ 1: The pricing technique which considers pricing for customers living in different locations around the world is classified as

A) cyclical pricing
B) short term pricing
C) promotional pricing
D) geographical pricing

MCQ 2: According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of

A) real
B) win
C) worth doing
D) less worthy

MCQ 3: In PLC stages, the stage in which sales and profits declines is called

A) decline stage
B) less improved stage
C) product maturity stage
D) non-innovative stage

MCQ 4: The two broad strategies for new products are

A) market skimming pricing
B) market penetration pricing
C) product line pricing
D) both a and b

MCQ 5: The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called

A) optional product allowances
B) seasonal allowances
C) functional allowances
D) promotional allowances

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Marketing Principles App (Android & iOS)

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Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)