BBA: Marketing Courses

Chapter 18: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Multiple Choice Questions (MCQ) PDF - 4

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The stage in which the problem or need is recognized by consumers is classified as

A) need recognition
B) information search
C) evaluation of alternatives
D) both b and c

MCQ 17: The after-sale services are part of

A) segmented products
B) less convenient products
C) augmented products
D) convenient tangible products

MCQ 18: The fourth step in process of new product development is

A) developing marketing strategy
B) developing production schedule
C) developing introductory test
D) developing new candidate's pool

MCQ 19: The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as

A) basing point pricing
B) uniform delivered pricing
C) freight on board origin pricing
D) zone pricing

MCQ 20: The products that consumer doses not really consider buying is classified as

A) unsought consumer products
B) sought services
C) sought industrial product
D) unsought augmented product

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)