BBA: Marketing Courses

Chapter 8: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 8

Global Marketplace Multiple Choice Questions PDF Download - 1

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Global Marketplace Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is

A) need recognition
B) information search
C) evaluation of alternatives
D) both b and c

MCQ 2: Segmentation on the basis of values and attitudes and behavioral patterns is an example of

A) geographic location
B) cultural factors
C) economic factors
D) political and legal factors

MCQ 3: The research on consumer buying behavior answers

A) what consumers buy
B) why consumers buy
C) where consumers buy
D) all of above

MCQ 4: The perceptual processes that are based on stimulus consists of

A) selective attention
B) selective distortion
C) selective retention
D) all of above

MCQ 5: The adopter group who tries to come up with innovative ideas at higher risk is called

A) late majority
B) early majority
C) innovators
D) early adopters

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Marketing Principles App (Android & iOS)

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Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)