Principles of Marketing MCQs - Chapter 8
Global Marketplace Multiple Choice Questions (MCQs) PDF Download - 1
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Global Marketplace MCQ with Answers PDF Download: Quiz 1
In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is
- need recognition
- information search
- evaluation of alternatives
- both b and c
Segmentation on the basis of values and attitudes and behavioral patterns is an example of
- geographic location
- cultural factors
- economic factors
- political and legal factors
The research on consumer buying behavior answers
- what consumers buy
- why consumers buy
- where consumers buy
- all of above
The perceptual processes that are based on stimulus consists of
- selective attention
- selective distortion
- selective retention
- all of above
The adopter group who tries to come up with innovative ideas at higher risk is called
- late majority
- early majority
- innovators
- early adopters
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marketing management MCQ with Answers
- Goods that enter completely into manufacturing of product are classified as
- Concept which defines 'person' and it's interaction with environment is classified as
- Pricing technique according to which seller's charge high prices every day and offer low prices on temporary basis is classified as
- Comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by customer is classified as
- Hospitals, loan agencies, postal services and schools are examples of services of
Global Marketplace MCQ Book Questions
- Goods that enter completely into manufacturing of product are classified as
- Concept which defines 'person' and it's interaction with environment is classified as
- Pricing technique according to which seller's charge high prices every day and offer low prices on temporary basis is classified as
- Comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by customer is classified as
- Hospitals, loan agencies, postal services and schools are examples of services of