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Principles of Marketing MCQs - Chapter 8

Global Marketplace Multiple Choice Questions (MCQ Quiz) PDF Download - 1

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The Multiple Choice Question (MCQ Quiz): In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is PDF, "Global Marketplace MCQs" App Download (Free) with information search, need recognition, evaluation of alternatives, and both b and c choices for online schools for business administration. Solve economic environment quiz questions, download Google eBook (Free Sample) for online business and administration degree.

Marketing: Global Marketplace MCQs Questions PDF Download

MCQ: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is

A) need recognition
B) information search
C) evaluation of alternatives
D) both b and c

MCQ: Segmentation on the basis of values and attitudes and behavioral patterns is an example of

A) geographic location
B) cultural factors
C) economic factors
D) political and legal factors

MCQ: The research on consumer buying behavior answers

A) what consumers buy
B) why consumers buy
C) where consumers buy
D) all of above

MCQ: The perceptual processes that are based on stimulus consists of

A) selective attention
B) selective distortion
C) selective retention
D) all of above

MCQ: The adopter group who tries to come up with innovative ideas at higher risk is called

A) late majority
B) early majority
C) innovators
D) early adopters

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