Principles of Marketing MCQs - Chapter 8

Global Marketplace Multiple Choice Questions (MCQ Quiz) PDF Download - 1

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Marketing: Global Marketplace MCQs Questions PDF Download

MCQ: In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is

A) need recognition

B) information search

C) evaluation of alternatives

D) both b and c

MCQ: Segmentation on the basis of values and attitudes and behavioral patterns is an example of

A) geographic location

B) cultural factors

C) economic factors

D) political and legal factors

MCQ: The research on consumer buying behavior answers

A) what consumers buy

B) why consumers buy

C) where consumers buy

D) all of above

MCQ: The perceptual processes that are based on stimulus consists of

A) selective attention

B) selective distortion

C) selective retention

D) all of above

MCQ: The adopter group who tries to come up with innovative ideas at higher risk is called

A) late majority

B) early majority

C) innovators

D) early adopters

Practice MCQs: Principles Of Marketing Mock Tests

Introduction to Marketing MCQs

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Consumer Markets and Buyer Behavior MCQs

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Analyzing Marketing Environment MCQs

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Competitive Advantage MCQs

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Managing Marketing Information: Customer Insights MCQs

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Marketing Communications: Customer Value MCQs

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Marketing Channels MCQs

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