Principles of Marketing MCQs - Chapter 8

Global Marketplace Quiz Questions and Answers PDF - 3

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Global Marketplace Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The 'brand personality' includes

A) sincerity

B) sophistication

C) competence and excitement

D) all of above

MCQ 12: Segmentation of international markets on the basis of common languages, religions and customs is example of

A) geographic location

B) cultural factors

C) economic factors

D) political and legal factors

MCQ 13: The customers who are community group leaders and carefully adopt new ideas are called

A) innovators

B) early majority

C) laggard

D) early adopter

MCQ 14: The market coverage strategy which captures the large share of one or more segments is called

A) mass marketing

B) segmented marketing

C) niche marketing

D) micromarketing

MCQ 15: The customer adopter groups include

A) innovator

B) early majority

C) laggard

D) early adopter

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