Principles of Marketing MCQs - Chapter 8

Global Marketplace Multiple Choice Questions PDF Download - 5

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Global Marketplace Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The factors influence innovation's rate of adoption are

A) relative advantage

B) divisibility

C) communicability

D) all of above

MCQ 22: According to brand personality traits, the 'sincerity' is concluded as brand being

A) outdoorsy and tough

B) daring and imaginative

C) cheerful and wholesome

D) charming and upper class

MCQ 23: The segmentation based on climate basis is an example of

A) geographic segmentation

B) demographic segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 24: The group which adopts innovation only after it becomes a tradition is classified as

A) late majority

B) early majority

C) laggard

D) early adopter

MCQ 25: The company marketing mix that target market segments very broadly is called

A) mass marketing

B) segmented marketing

C) niche marketing

D) micromarketing

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