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Principles of Marketing Exam Prep

Principles Of Marketing Practice Test 10

Balancing Customer and Competitor Orientations Quiz Questions PDF Download - 10

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MCQ: A company's microenvironment, the ' customer markets' are of

A) 5 types
B) 4 types
C) 3 types
D) 2 types

MCQ: According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of

A) real
B) win
C) worth doing
D) less worthy

MCQ: The clothing line of fashion designers is best classified as

A) unsought product
B) specialty shopping products
C) industrial products
D) specialty products

MCQ: The industrial products can be classified into

A) Three groups
B) Two groups
C) Four groups
D) Five groups

MCQ: The marketers can build up demand of a particular product by

A) associating with strong motives
B) using motivating cues
C) positive reinforcement
D) all of above

Mock Tests: Principles Of Marketing Course Prep

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