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Customer Databases and Direct Marketing Questions and Answers PDF Download eBook - 9

Practice Customer Databases and Direct Marketing trivia questions and answers, customer databases and direct marketing quiz answers PDF to solve marketing mock test 9 for online degrees. Practice "Direct and Online Marketing" trivia questions and answers, customer databases and direct marketing Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free customer databases and direct marketing MCQs, market segmentation, developing effective marketing communication, geographical price, what is a product, customer databases and direct marketing test prep for online business administration and management degree.

"The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called", customer databases and direct marketing Multiple Choice Questions (MCQ) with choices buzz marketing, leading marketing, online marketing, and none of the above for online BBA business administration. Learn direct and online marketing questions and answers with free online certification courses for online schools for business management degrees.

Trivia Quiz on Customer Databases & Direct Marketing PDF Download eBook

Customer Databases and Direct Marketing Quiz

MCQ: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

B

What is a Product Quiz

MCQ: The BlackBerry specific product design with QWERTY keyboard is an example of

  1. product experience
  2. intangible products
  3. tangible product
  4. services

C

Geographical Price Quiz

MCQ: The Jeep can associated with brand personality trait known as

  1. ruggedness
  2. competence
  3. sophistication
  4. excitement

A

Developing Effective Marketing Communication Quiz

MCQ: The 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

A

Market Segmentation Quiz

MCQ: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

B