BBA MBA Degrees Online Courses

Principles of Marketing Quizzes

Principles Of Marketing MCQs - Complete

New Product Development Process Multiple Choice Questions PDF p. 11

Solve New Product Development Process multiple choice questions and answers, new product development process quiz answers PDF 11 to learn Principles of Marketing course for college certification. Learn New Product Development MCQ questions bank, new product development process Multiple Choice Questions (MCQ) for online college degrees. "New product development process MCQ" PDF book: personal factors, buyer decision process for new products, capturing value from customers, global product strategy, new product development process test prep for online schools for business management degrees.

"The set of organizations interdependent on each other that help in making market offerings available to customer are called", new product development process Multiple Choice Questions (MCQ) with choices marketing channels, interactive channels, pricing channels, and basing point channels for online business management classes. Solve new product development questions and answers to improve problem solving skills for free online classes.

New Product Development Process Questions and Answers

1.

The set of organizations interdependent on each other that help in making market offerings available to customer are called

interactive channels
marketing channels
pricing channels
basing point channels

2.

Segmentation on the basis of values and attitudes and behavioral patterns is an example of

geographic location
cultural factors
economic factors
political and legal factors

3.

The SBU's in 'Stars' category requires

Heavy investment
Less investments
More marketing
Both a and c

4.

The Macro environment includes

Demographic factors
Technological factors
The suppliers
Both a and b

5.

The third step in new product development is

product screening
business screening
systematic screening
concept development and testing