BBA: Marketing Courses

Chapter 18: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Quiz Questions and Answers PDF - 3

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The pricing strategies related to product mix consists of

A) product bundle pricing
B) by-product pricing
C) captive product pricing
D) all of above

MCQ 12: If the lawn mower is bought for house backyard, the lawn mower is classified as

A) consumer products
B) industrial products
C) augmented products
D) specialty products

MCQ 13: The services such as airlines and hotels are classified as

A) shopping products
B) unsought augmented products
C) sought specialty products
D) unsought convenience products

MCQ 14: The price adjustment strategies includes

A) discount pricing
B) promotional pricing
C) dynamic pricing
D) all of above

MCQ 15: The products purchased for further processing by business owners are best classified as

A) consumer products
B) industrial products
C) augmented products
D) core customer value

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)