Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Quiz Questions and Answers PDF - 3

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The pricing strategies related to product mix consists of

A) product bundle pricing

B) by-product pricing

C) captive product pricing

D) all of above

MCQ 12: If the lawn mower is bought for house backyard, the lawn mower is classified as

A) consumer products

B) industrial products

C) augmented products

D) specialty products

MCQ 13: The services such as airlines and hotels are classified as

A) shopping products

B) unsought augmented products

C) sought specialty products

D) unsought convenience products

MCQ 14: The price adjustment strategies includes

A) discount pricing

B) promotional pricing

C) dynamic pricing

D) all of above

MCQ 15: The products purchased for further processing by business owners are best classified as

A) consumer products

B) industrial products

C) augmented products

D) core customer value

Principles Of Marketing Mock Tests

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Pricing Strategy MCQs

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Introduction to Marketing MCQs

Retailing and Wholesaling Strategy MCQs

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