BBA: Marketing Courses

Chapter 18: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Quiz Questions and Answers PDF - 7

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The less frequently purchased consumer products are called

A) shopping products
B) specialty products
C) unsought products
D) sought products

MCQ 32: In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called

A) growth stage
B) repetition stage
C) turbulent stage
D) non-turbulent

MCQ 33: To form significant picture of the world, the process of information selection, organizing and interpreting is referred as

A) perception
B) brand image
C) self-concept
D) self-image

MCQ 34: If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called

A) bi-product pricing
B) optional product pricing
C) Two way pricing
D) Two part pricing

MCQ 35: Considering products and service classification, the marketing offering such as furniture is an example of

A) specialty products
B) non-shopping products
C) augmented products
D) shopping products

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Marketing Principles App (Android & iOS)

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Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)