BBA: Marketing Courses

Chapter 18: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Multiple Choice Questions PDF Download - 5

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The portable factory equipment such as lift trucks is an example of

A) industrial accessory equipment
B) industrial office equipment
C) fixed equipment
D) installation

MCQ 22: The pure tangible good and pure services are two extremes of

A) market offering
B) exchange of goods
C) ownership
D) logistic channels

MCQ 23: The question of buyer "what I am really buying?" is addresses in strategy called

A) targeting strategy
B) intangible products
C) positioning statement
D) customer core value

MCQ 24: The pricing strategy used to set prices for products that are optional with the main product bought is called

A) competitive pricing
B) captive product pricing
C) optional product pricing
D) product line pricing

MCQ 25: The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of

A) promotional pricing
B) geographical pricing
C) cyclical pricing
D) short term pricing

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Retailing & Wholesaling Strategy App (Android & iOS)

Retailing & Wholesaling Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)