Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy MCQ (Multiple Choice Questions) PDF - 2

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The distribution of branded products through one or few outlets is called

unsought products
industrial products
specialty products
augmented products

MCQ 7: In PLC stages, the stage in which the company's investment costs mount is classified as

testing stage
development stage
buying stage
merger stage

MCQ 8: The competitors in the growth stage of product life cycle are

few
growing number
stable but begins declining
declining number

MCQ 9: Finding and developing the alternative concepts is part of

concept development
product development
customer retention
supply chain management

MCQ 10: The maintenance and business advisory services are included in

business services
business supplies
industry capital items
accessory equipment

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