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Principles of Marketing Exam Prep

Principles Of Marketing Practice Test 72

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Marketing: Global Expansion: Major Retailers MCQs Quiz PDF Download

MCQ: The stage in which the problem or need is recognized by consumers is classified as

A) need recognition
B) information search
C) evaluation of alternatives
D) both b and c

MCQ: The office equipment such as computers and fax machines are best examples of

A) industrial accessory equipment
B) industrial office equipment
C) fixed equipment
D) installation

MCQ: The retailer store 'Sears' is an example of

A) outbound store
B) inbound store
C) department store
D) intensive store

MCQ: According to customers, the trend of interpreting information in a way to support what they already believe is

A) selective attention
B) selective distortion
C) selective retention
D) all of above

MCQ: The message framework design AIDA stands for

A) action, intention, design and attention
B) action, interest, desire and attention
C) agency, intention, design and attention
D) attention, interest, desire and action

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