Principles Of Marketing Practice Test 71

Online Marketing Domains Quiz PDF: Questions and Answers - 71

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Online Marketing Domains Questions and Answers PDF Download: Quiz 71

MCQ 351: An idea for a possible product that the company will offer is classified as

A) product idea

B) product image

C) customer management

D) none of the above

MCQ 352: Return on Investment on marketing (ROI) can be assessed as

A) Brand awareness

B) Market share

C) Increase in sales

D) All of above

MCQ 353: The whole sellers and retailers buying behavior is classified as

A) business buyer behavior

B) derived demand

C) business buying process

D) cognitive dissonance

MCQ 354: The Company?s strengths and weakness are evaluated in

A) PEST analysis

B) SWOT analysis

C) Both a and b

D) None of above

MCQ 355: In macro environment, the 'pressure groups' and 'government agencies' are part of

A) the cultural environment

B) the demographic environment

C) the economic environment

D) the political environment

Principles Of Marketing Exam Prep Tests

Developing Effective Marketing Communication MCQs

Measuring and Managing Return on Marketing Investment MCQs

New Product Pricing Strategies MCQs

Discount and Allowance Pricing MCQs

Geographical Price MCQs

Balancing Customer and Competitor Orientations MCQs

Organizational Approach MCQs

Customer Value Based Pricing MCQs

Global Product Strategy MCQs

Capturing Value from Customers MCQs

Personal factors MCQs

Buyer Decision Processes MCQs

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