Market Targeting Quiz Questions and Answers PDF Download eBook
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Quiz on Market Targeting PDF Download eBook
MCQ: The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as
- contract manufacturing
- joint ownership
- management contracting
- investment ownership
C
MCQ: The tendency to which experiences of potential customers fits with the innovation is called
- relative advantage
- divisibility
- communicability
- compatibility
D
MCQ: Segmentation of international markets on the basis of common languages, religions and customs is example of
- geographic location
- cultural factors
- economic factors
- political and legal factors
B
MCQ: The sum of variable costs and fixed costs is called
- total costs
- overhead costs
- markup costs
- both a and b
A
MCQ: The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as
- point of purchase promotion
- trade promotion
- event promotion
- off deal promotion
B