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Principles of Marketing MCQ Questions

Principles of Marketing MCQs - Chapter

Customer Driven Marketing Strategy Multiple Choice Questions and Answers PDF p. 1

Practice Customer Driven Marketing Strategy multiple choice questions and answers, BBA quiz answers PDF to solve Principles of Marketing worksheets 1 for online colleges. Solve market targeting MCQs, Customer Driven Marketing Strategy trivia questions and answers for admission and merit scholarships test. "Customer Driven Marketing Strategy MCQ" PDF book: market targeting, market segmentation career test for online courses for business management degree.

"The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called" Multiple Choice Questions (MCQ) on customer driven marketing strategy with choices expanding firm, global firm, premium firm, and challenger firm for business management degree online. Practice market targeting quiz questions for jobs' assessment test and online courses for online BS business administration.

MCQs on Customer Driven Marketing Strategy Quiz

1.

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

global firm
expanding firm
premium firm
challenger firm

2.

The companies that targets market very narrowly is called

mass marketing
segmented marketing
niche marketing
micromarketing

3.

Niche marketing helps more in

smaller firms
larger firms
business giants
retail store

4.

The Toyota Corporation which produces several different brands of cars is an example of

mass marketing
segmented marketing
niche marketing
micromarketing

5.

The Royal Caribbean hotel chain which targets families and high energy couples is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation