BBA Marketing Online Courses

Chapter 6: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 6

Customer Driven Marketing Strategy Quiz Questions and Answers PDF - 3

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The Quiz: Segment that could be reached easily and well served is considered as; "Customer Driven Marketing Strategy" App Download iOS & Android (Free) with answers measureable segment, attainable segment, accessible segment and substantial segment to learn online training courses. Study market segmentation quiz questions, download Amazon eBook (Free Sample) for general business degree online.

Customer Driven Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The segment that could be reached easily and well served is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

MCQ 12: The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

MCQ 13: The division of market on the basis of separate needs and behaviors is called

  1. market segmentation
  2. targeting
  3. differentiation
  4. positioning

MCQ 14: The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 15: A company's targeting strategy depends on

  1. the product life cycle stage
  2. the product growth cycle stage
  3. a company's internal equity
  4. the company's external equity

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Customer Driven Marketing Strategy App (Android & iOS)

Customer Driven Marketing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (iOS & Android)