Principles of Marketing MCQs - Chapter 6
Customer Driven Marketing Strategy MCQ (Multiple Choice Questions) PDF - 2
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The MCQ: Way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as; "Customer Driven Marketing Strategy" App Download Android & iOS (Free) with answers whole channel view, whole strategic view, whole product adaptation and whole communication adaptation for bachelors degree in marketing online. Practice market targeting quiz questions, download Apple Book (Free Sample) to learn free online courses.
Customer Driven Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 2
MCQ 6: The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
- whole strategic view
- whole channel view
- whole product adaptation
- whole communication adaptation
MCQ 7: The countries having industrial economic structure are
- Saudi Arabia and Chile
- Brazil and China
- United States and Japan
- both a and b
MCQ 8: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
- attainable segment
- measureable segment
- accessible segment
- substantial segment
MCQ 9: The 'market segmentation' includes
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- all of above
MCQ 10: The kind of product mix and marketing mix which appeals large number of buyers is called
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
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Principles of Marketing Practice Questions
marketing management MCQ with Answers
- The strategy of marketing channel system in which company's sales force carry,
- The process of defining the business, shaping its scope and repositioning the
- The structured approach to assess sources of brand's equity and its outcomes
- In business markets, the demand of business goods is more volatile than
- When a company agrees to promote product of other company it is classified as
- The guarantees of products by its manufacturers and offer payment terms are classified as
Customer Driven Marketing Strategy MCQ Book Questions
- Way of designing international channels to manage
- Supplies such as lubricants, coal, paper and
- Swedish furniture giant IKEA targets middle class
- Products that consists of activities and benefits
- In communication process, receiver and sender are classified as
- Perceptions of customer about value of products