BBA: Marketing Courses

Chapter 7: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 7

Direct and Online Marketing Multiple Choice Questions (MCQ) PDF - 1

The e-Book Direct and Online Marketing Multiple Choice Questions and Answers (MCQs), Direct and Online Marketing MCQ Quiz PDF, test 1 to study online Principles of Marketing Quizzes. Practice Customer Databases and Direct Marketing MCQs, Direct and Online Marketing trivia questions and answers PDF to prepare for job interview. The Direct and Online Marketing MCQs App Download: Free learning app for online marketing companies, online marketing presence career test for online business and administration degree.

The Multiple Choice Question (MCQ Quiz) Highly involved consumer buying behavior while perceiving significant differences between brands is called: variety seeking buying behavior, complex buoying behavior, dissonance reducing buying behavior and habitual buying behavior with "Direct and Online Marketing" App Download (Free) for online colleges for business management. Solve customer databases and direct marketing quiz questions, download Google eBook (Free Sample) for online bachelor's degree in business administration.

Direct & Online Marketing MCQ Quiz PDF Download: Test 1

MCQ 1: The highly involved consumer buying behavior while perceiving significant differences between brands is called

A) complex buoying behavior
B) variety seeking buying behavior
C) dissonance reducing buying behavior
D) habitual buying behavior

MCQ 2: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

A) Leading marketing
B) buzz marketing
C) online marketing
D) none of the above

MCQ 3: If customer's expectations and products performance matches, the customer is

A) satisfied
B) dissatisfied
C) delighted
D) none of above

MCQ 4: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

A) channeling stages
B) buyer readiness stage
C) channel designing stages
D) strategic stages

MCQ 5: When the new developed product concept is tested, the next immediate step is to

A) develop market strategy
B) develop a testing technique
C) develop intermediaries
D) develop logistic network

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Marketing Principles App (Android & iOS)

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Marketing Management App (Android & iOS)

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Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)