Principles of Marketing MCQs - Chapter 7

Direct and Online Marketing Multiple Choice Questions (MCQs) PDF Download - 1

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The Multiple Choice Question (MCQ Quiz): Highly involved consumer buying behavior while perceiving significant differences between brands is called; "Direct and Online Marketing" App Download (Free) with answers variety seeking buying behavior, complex buoying behavior, dissonance reducing buying behavior and habitual buying behavior for online digital marketing classes. Solve customer databases and direct marketing quiz questions, download Google eBook (Free Sample) for online bachelor's degree in business administration.

Direct & Online Marketing Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: The highly involved consumer buying behavior while perceiving significant differences between brands is called

complex buoying behavior
variety seeking buying behavior
dissonance reducing buying behavior
habitual buying behavior

MCQ 2: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

Leading marketing
buzz marketing
online marketing
none of the above

MCQ 3: If customer's expectations and products performance matches, the customer is

satisfied
dissatisfied
delighted
none of above

MCQ 4: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

channeling stages
buyer readiness stage
channel designing stages
strategic stages

MCQ 5: When the new developed product concept is tested, the next immediate step is to

develop market strategy
develop a testing technique
develop intermediaries
develop logistic network

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