Principles of Marketing MCQs - Chapter 7

Direct and Online Marketing MCQ (Multiple Choice Questions) PDF - 2

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Direct & Online Marketing Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: In the communication process, the receiver and sender are classified as

A) communication functions

B) communication parties

C) communication tools

D) communication channels

MCQ 7: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called

A) need recognition

B) information search

C) purchase decision

D) both b and c

MCQ 8: In the communication process, the media and message are considered as

A) communication tools

B) communication channels

C) communication functions

D) communication parties

MCQ 9: The 'Maslow's hierarchy of needs' includes

A) physiological needs

B) self-actualization needs

C) esteem needs

D) all of above

MCQ 10: An idea for a possible product that the company will offer is classified as

A) product idea

B) product image

C) customer management

D) none of the above

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