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Personal factors MCQs Quiz Online PDF Download eBook

Solve Personal factors Multiple Choice Questions (MCQ), personal factors quiz answers PDF worksheet, marketing practice test for online degree programs. Learn consumer markets and buyer behavior Multiple Choice Questions and Answers (MCQs), "Personal factors" quiz questions and answers to learn online certificate courses. Learn social factors, buyer decision process for new products, personal factors test prep for accredited online business schools.

"The third step in new product development is" Multiple Choice Questions (MCQ) on personal factors with choices product screening, business screening, systematic screening, and concept development and testing to learn online certificate courses. Practice personal factors quiz questions for merit scholarship test and certificate programs for master's degree in business administration.

MCQs on Personal factors PDF Download eBook

MCQ: The third step in new product development is

  1. product screening
  2. business screening
  3. systematic screening
  4. concept development and testing


MCQ: As soon as the ideas are shortlisted, the best idea leads to development of

  1. product concept
  2. production phase
  3. production screening
  4. none of above


MCQ: The customers of products or services in product life cycles introductory stage are classified as

  1. innovators
  2. early adopters
  3. middle majority
  4. laggards


MCQ: The process of introducing a new product into market is called

  1. commercialization
  2. market testing
  3. free test markets
  4. uncontrolled test markets


MCQ: The roughly and detailed estimation of market size, product price and development costs is classified as

  1. write-down
  2. write-up
  3. follow-up screening
  4. follow-up testing