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Principles of Marketing Prep Tests

Principles of Marketing Tests

Personal factors MCQ with Answers PDF Download

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Marketing: Personal factors MCQs PDF Download

MCQ: The third step in new product development is

A) product screening
B) business screening
C) systematic screening
D) concept development and testing

MCQ: As soon as the ideas are shortlisted, the best idea leads to development of

A) product concept
B) production phase
C) production screening
D) none of above

MCQ: The customers of products or services in product life cycles introductory stage are classified as

A) innovators
B) early adopters
C) middle majority
D) laggards

MCQ: The process of introducing a new product into market is called

A) commercialization
B) market testing
C) free test markets
D) uncontrolled test markets

MCQ: The roughly and detailed estimation of market size, product price and development costs is classified as

A) write-down
B) write-up
C) follow-up screening
D) follow-up testing

Practice Tests: Principles Of Marketing Exam Prep

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Human Resource Management (BBA) Quiz App