Personal factors Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The third step in new product development is

1. product screening
2. business screening
3. systematic screening
4. concept development and testing

MCQ 2: As soon as the ideas are shortlisted, the best idea leads to development of

1. product concept
2. production phase
3. production screening
4. none of above

MCQ 3: The customers of products or services in product life cycles introductory stage are classified as

1. innovators
2. early adopters
3. middle majority
4. laggards

MCQ 4: The process of introducing a new product into market is called

1. commercialization
2. market testing
3. free test markets
4. uncontrolled test markets

MCQ 5: The roughly and detailed estimation of market size, product price and development costs is classified as

1. write-down
2. write-up
3. follow-up screening
4. follow-up testing