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Marketing Research MCQs Quiz Online PDF Download eBook

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"The 'limited fit' between customer needs and company's product is shown by" Multiple Choice Questions (MCQ) on marketing research with choices barnacles, butterflies, true friends, and strangers for free online classes. Practice marketing research quiz questions for merit scholarship test and certificate programs for online bachelor's degree in business management.

MCQs on Marketing Research PDF Download eBook

MCQ: The 'limited fit' between customer needs and company's product is shown by

  1. Barnacles
  2. Butterflies
  3. True friends
  4. Strangers

A

MCQ: The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

  1. rational style
  2. persuasive style
  3. creative style
  4. execution style

D

MCQ: The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency

A

MCQ: Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above

A

MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above

A