Bachelor Of Business Administration

Principles of Marketing MCQs

BBA: Principles of Marketing MCQs - Subtopic

Marketing Research MCQ with Answers

Marketing Research Multiple Choice Questions (MCQ) to practice marketing research quiz answers PDF, principles of marketing worksheets for online degrees. Solve managing marketing information: customer insights Multiple Choice Questions and Answers (MCQs), "Marketing Research" quiz questions and answers for free online classes. Learn types of sample, marketing research test prep for online bachelor's degree in business.

"The 'limited fit' between customer needs and company's product is shown by" Multiple Choice Questions (MCQ) on marketing research with choices barnacles, butterflies, true friends, and strangers for free online classes. Solve marketing research quiz questions for merit scholarship test and certificate programs for online bachelor's degree in business management.

MCQs on Marketing Research


The 'limited fit' between customer needs and company's product is shown by

True friends


The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

rational style
persuasive style
creative style
execution style


The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

advertising agency
managing agency
research agency
rational agency


Major environmental forces are

Suppliers & consumers
Company & competitors
Marketing intermediaries
None of the above


Marketing myopia is to pay attention to

Product offered by company
Benefits produced by products
Experiences associated with products
None of above