Principles of Marketing MCQ PDF - Topics

Marketing Research MCQ Quiz Online

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MCQs on Marketing Research Quiz

MCQ: The 'limited fit' between customer needs and company's product is shown by

Barnacles

Butterflies

True friends

Strangers

MCQ: The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

rational style

persuasive style

creative style

execution style

MCQ: The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

advertising agency

managing agency

research agency

rational agency

MCQ: Major environmental forces are

Suppliers & consumers

Company & competitors

Marketing intermediaries

None of the above

MCQ: Marketing myopia is to pay attention to

Product offered by company

Benefits produced by products