Principles Of Marketing Practice Test 75

Marketing information and Insights Quiz PDF: Questions and Answers - 75

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Marketing information & Insights Questions and Answers PDF Download: Quiz 75

MCQ 371: The possible objectives of advertising includes

A) persuasive advertising

B) reminder advertising

C) reminder advertising

D) all of above

MCQ 372: The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as

A) integrated logistics management

B) intermodal logistics management

C) intra-modal logistics management

D) exclusive logistics management

MCQ 373: The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as

A) web wholesalers

B) brokers

C) agent

D) drop shippers

MCQ 374: In the product life cycle decline stage, the marketing objective is to

A) create product awareness

B) maximize the market share

C) defend market share and profits

D) reduce expenditure

MCQ 375: The 'social factors' includes

A) small groups

B) family

C) social roles and status

D) all of above

Principles Of Marketing Exam Prep Tests

Geographical Price MCQs

Balancing Customer and Competitor Orientations MCQs

Organizational Approach MCQs

Customer Value Based Pricing MCQs

Global Product Strategy MCQs

Capturing Value from Customers MCQs

Personal factors MCQs

Buyer Decision Processes MCQs

Marketing Research MCQs

Setting Goals and Advertising Objectives MCQs

Political environment MCQs

Media Marketing MCQs

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