BBA Marketing Online Courses

Chapter 10: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 10

Managing Marketing Information: Customer Insights Multiple Choice Questions PDF Download - 1

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The Multiple Choice Question (MCQ Quiz): 'limited fit' between customer needs and company's product is shown by; "Managing Marketing Information Customer Insights" App Download (Free) with answers butterflies, barnacles, true friends and strangers to learn online marketing courses. Solve marketing research quiz questions, download Google eBook (Free Sample) for online bachelor's degree in business management.

Managing Marketing Information Customer Insights Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: The 'limited fit' between customer needs and company's product is shown by

  1. Barnacles
  2. Butterflies
  3. True friends
  4. Strangers

MCQ 2: The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

  1. rational style
  2. persuasive style
  3. creative style
  4. execution style

MCQ 3: The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency

MCQ 4: The type of market offerings that customers buy without committing any buying efforts are called

  1. specialty products
  2. local goods
  3. convenience products
  4. industrial products

MCQ 5: Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above

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Managing Marketing Information Customer Insights App (Android & iOS)

Managing Marketing Information Customer Insights App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)