Managing Marketing Information: Customer Insights Multiple Choice Questions and Answers PDF Book Download

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MCQs on Managing Marketing Information Customer Insights Quiz 1 PDF Book Download

MCQ: The 'limited fit' between customer needs and company's product is shown by

  1. Barnacles
  2. Butterflies
  3. True friends
  4. Strangers

A

MCQ: The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

  1. rational style
  2. persuasive style
  3. creative style
  4. execution style

D

MCQ: The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency

A

MCQ: The type of market offerings that customers buy without committing any buying efforts are called

  1. specialty products
  2. local goods
  3. convenience products
  4. industrial products

C

MCQ: Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above

A