Principles of Marketing MCQs - Chapter 10

Managing Marketing Information: Customer Insights Multiple Choice Questions PDF Download - 5

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Managing Marketing Information Customer Insights Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The resources and dollars allocated to companies or products promotional program are classified as

A) advertising messages

B) advertising budget

C) advertising strategy

D) advertising objective

MCQ 22: The fit between customer need and company's market offering in 'Strangers' group is

A) Little fit

B) Strong fit

C) Good fit

D) Limited fit

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