Principles of Marketing MCQs - Chapter 10
Managing Marketing Information: Customer Insights Quiz Questions and Answers PDF - 3
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The Quiz: Possible objectives of advertising includes; "Managing Marketing Information Customer Insights" App Download iOS & Android (Free) with answers reminder advertising, persuasive advertising, reminder advertising to learn online tutor courses. Study marketing information and insights quiz questions, download Amazon eBook (Free Sample) for online business management degree programs.
Managing Marketing Information Customer Insights Questions & Answers PDF Download: MCQ Quiz 3
MCQ 11: The possible objectives of advertising includes
- persuasive advertising
- reminder advertising
- reminder advertising
- all of above
MCQ 12: The classification of customers are of
- 2 types
- 3 types
- 4 types
- 5 types
MCQ 13: A product is anything that is offered to market for
- attention
- acquisition
- use or consumption
- all of above
MCQ 14: The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of
- specialty products
- convenience services
- augmented products
- unsought industrial product
MCQ 15: The focus on distribution efficiency is integral part of
- The production concept
- The product concept
- The selling concept
- The marketing concept
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- Young and impulsive people who seek excitement and variety can be the best
- Regular customers of company's products are rewarded by the designed programs, are classified as
- VALS segmentation framework dimension 'consumer motivation' is classified as
- Second step in 'customer value analysis' is
- People who seek products with functional or practical purposes are considered as
- Technique which is not included in co-branding is
Managing Marketing Information: Customer Insights MCQ Book Questions
- Buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of
- Distinction between industrial and consumer products is because of
- VALS segmentation framework dimension 'consumer motivation' is classified as
- Second step in 'customer value analysis' is
- People who seek products with functional or practical purposes are considered as
- Technique which is not included in co-branding is