Principles of Marketing MCQs - Chapter 10
Managing Marketing Information: Customer Insights Trivia Questions and Answers PDF - 4
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Managing Marketing Information Customer Insights Questions & Answers PDF Download: MCQ Quiz 4
MCQ 16: The Company focuses on product improvements on continuous basis in the marketing concept called
- The product concept
- The production concept
- The selling concept
- None of the above
MCQ 17: The products that requires mass marketing by producers and manufacturers are classified as
- sought specialty products
- unsought consumer products
- convenient specialty products
- convenience products and services
MCQ 18: Stock market investors are considered as example of
- Strangers
- Butterflies
- True friends
- Barnacles
MCQ 19: The distinction between industrial and consumer products is because of
- purpose of buying the product
- quantity of buying the product
- quality of bought product
- all of above
MCQ 20: The highly loyal but less potential profitable customer's group is of
- Butterflies
- Barnacles
- True friends
- Strangers
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marketing management MCQ with Answers
- Maximum number of sales of all the firms in an industry, for
- An analysis of income distribution and person's savings is the part of
- Persuasion route based on customer rational consideration and buying diligence is explained in
- Endowment of products or services with the power of specific name or logo is considered as
- Goods that enter completely into manufacturing of the product are classified as
- Considering the categories of services mix, the air travel with eatable is classified as
Managing Marketing Information: Customer Insights MCQ Book Questions
- Products that requires mass marketing by producers and manufacturers are classified as
- Fit between customer need and company's market offering in 'Strangers' group is
- Persuasion route based on customer rational consideration and buying diligence is explained in
- Endowment of products or services with the power of specific name or logo is considered as
- Goods that enter completely into manufacturing of the product are classified as
- Considering the categories of services mix, the air travel with eatable is classified as