Principles of Marketing MCQs - Chapter 16
Pricing: Capturing Customer Value Multiple Choice Questions (MCQs) PDF Download - 1
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The Multiple Choice Question (MCQ Quiz): 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of; "Pricing Capturing Customer Value" App Download (Free) with answers income segmentation, geographic segmentation, psychographic segmentation and behavioral segmentation to learn online certification courses. Solve logistics functions quiz questions, download Google eBook (Free Sample) for free online classes.
Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 1
MCQ 1: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- behavioral segmentation
MCQ 2: The marketers can build up demand of a particular product by
- associating with strong motives
- using motivating cues
- positive reinforcement
- all of above
MCQ 3: The remembrance of good points that are related to choose a brand as compared to competing brands is called
- selective attention
- selective distortion
- selective retention
- both a and b
MCQ 4: The adopter group 'late majority' is classified as
- deliberate
- guided by respect
- skeptical
- tradition bound
MCQ 5: According to sustainable marketing, the major movements includes
- consumerism
- seller's extremism
- environmentalism
- both a and c
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Principles of Marketing Practice Questions
marketing management MCQ with Answers
- Organizational division which makes the decision on the amount of available resources is the part of
- First step in marketing research process is to
- Business markets buy phases, include
- Relatively high priced brands offer by company are classified as
- Strategies such as vertical and horizontal integration are classified as
- State which describes how well the market offering fulfill the customer's needs, is considered as
Pricing: Capturing Customer Value MCQ Book Questions
- Organizational division which makes the decision on the amount of available resources is the part of
- First step in marketing research process is to
- Business markets buy phases, include
- Relatively high priced brands offer by company are classified as
- Strategies such as vertical and horizontal integration are classified as
- State which describes how well the market offering fulfill the customer's needs, is considered as