Pricing: Capturing Customer Value Multiple Choice Questions and Answers PDF Book Download

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"The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of" Multiple Choice Questions (MCQs) on pricing capturing customer value with choices income segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation for online business management classes. Practice jobs' assessment test, online learning logistics functions quiz questions for free online classes.

MCQs on Pricing Capturing Customer Value Quiz 1 PDF Book Download

MCQ: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation


MCQ: The marketers can build up demand of a particular product by

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above


MCQ: The remembrance of good points that are related to choose a brand as compared to competing brands is called

  1. selective attention
  2. selective distortion
  3. selective retention
  4. both a and b


MCQ: The adopter group 'late majority' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound


MCQ: According to sustainable marketing, the major movements includes

  1. consumerism
  2. seller's extremism
  3. environmentalism
  4. both a and c