BBA: Marketing Courses

Chapter 16: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value Multiple Choice Questions PDF Download - 1

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Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 2: The marketers can build up demand of a particular product by

A) associating with strong motives
B) using motivating cues
C) positive reinforcement
D) all of above

MCQ 3: The remembrance of good points that are related to choose a brand as compared to competing brands is called

A) selective attention
B) selective distortion
C) selective retention
D) both a and b

MCQ 4: The adopter group 'late majority' is classified as

A) deliberate
B) guided by respect
C) skeptical
D) tradition bound

MCQ 5: According to sustainable marketing, the major movements includes

A) consumerism
B) seller's extremism
C) environmentalism
D) both a and c

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Pricing Capturing Customer Value App (Android & iOS)

Pricing Capturing Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

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BBA Economics App (Android & iOS)