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Principles of Marketing MCQ Questions

Principles of Marketing MCQs - Chapter

Pricing: Capturing Customer Value Multiple Choice Questions and Answers PDF p. 1

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"The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of" Multiple Choice Questions (MCQ) on pricing capturing customer value with choices income segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation for online business management classes. Practice logistics functions quiz questions for jobs' assessment test and online courses for free online classes.

MCQs on Pricing Capturing Customer Value Quiz


The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation


The marketers can build up demand of a particular product by

associating with strong motives
using motivating cues
positive reinforcement
all of above


The remembrance of good points that are related to choose a brand as compared to competing brands is called

selective attention
selective distortion
selective retention
both a and b


The adopter group 'late majority' is classified as

guided by respect
tradition bound


According to sustainable marketing, the major movements includes

seller's extremism
both a and c