Chapter 16: Principles of Marketing Exam Tests
Principles of Marketing MCQs - Chapter 16
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MCQ 6: The low involved buying behavior of consumers while perceiving significant differences between brands is called
MCQ 7: The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as
MCQ 8: According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as
MCQ 9: The positioning statement must state the category of brands and its
MCQ 10: The 'local or individual marketing' is also called as
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