Principles of Marketing MCQs - Chapter 16
Pricing: Capturing Customer Value Quiz Questions and Answers PDF - 3
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The Quiz: According to brand personality traits, the 'ruggedness' is concluded as brand being; "Pricing Capturing Customer Value" App Download iOS & Android (Free) with answers cheerful and wholesomeness, outdoorsy and tough, daring and imaginative and charming and upper class for online marketing certifications. Study customer value based pricing quiz questions, download Amazon eBook (Free Sample) for grad cert business administration.
Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 3
MCQ 11: According to brand personality traits, the 'ruggedness' is concluded as brand being
- outdoorsy and tough
- cheerful and wholesomeness
- daring and imaginative
- charming and upper class
MCQ 12: Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of
- user status
- usage rate
- loyalty status
- benefits sought
MCQ 13: According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as
- physiological needs
- social and safety needs
- esteem needs
- self-actualization needs
MCQ 14: That minor stimuli which determines when and how customer will respond in certain way is called
- perception
- cues
- motives
- both a and c
MCQ 15: The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as
- sense of broad marketing
- sense of mission marketing
- sense of vision marketing
- societal marketing
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- Process of learning the differences from similar stimulus and adjusting responses accordingly is classified as
- Marketing messages that are based to respect consumer's wishes and willingness is classified as
- In brand mantra, the process of defining the category and setting the
- Duplication of the market leader's product and sells it in black market
- Deciders and buyers in companies are classified as
- Type of research in which the finders use tools from social sciences disciplines is called
Pricing: Capturing Customer Value MCQ Book Questions
- Process of learning the differences from similar stimulus and adjusting responses accordingly is classified as
- Marketing messages that are based to respect consumer's wishes and willingness is classified as
- In brand mantra, the process of defining the category and setting the
- Duplication of the market leader's product and sells it in black market
- Deciders and buyers in companies are classified as
- Type of research in which the finders use tools from social sciences disciplines is called