BBA: Marketing Courses

Chapter 16: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value Multiple Choice Questions (MCQ) PDF - 4

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Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The competitive marketing strategies plays a role in companies

A) positioning strategy
B) targeting strategy
C) differentiation
D) market segmentation

MCQ 17: The products that consists of activities and benefits offered for sale are called

A) product membership in category
B) services
C) market segmentation
D) pricing of product

MCQ 18: The 'Harley-Davidson' which marketed bikes for female segment of market is an example of

A) geographic segmentation
B) gender segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 19: The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 20: The marketing strategy which does not focus on the difference between the consumer needs is called

A) mass marketing
B) segmented marketing
C) niche marketing
D) micromarketing

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Pricing Capturing Customer Value App (Android & iOS)

Pricing Capturing Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)