Principles of Marketing MCQs - Chapter 11

Marketing Channels Multiple Choice Questions (MCQs) PDF Download - 1

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The Multiple Choice Question (MCQ): If men and women responds differently to the marketing efforts for fast food then the segment should be considered as; "Marketing Channels" App Download (Free) with answers: Non-differentiable segments; Differentiable segment; Intermarket segmentation; Intramarket segmentation; for online business university. Solve Logistics Functions Quiz Questions, download Google eBook (Free Sample) for online business administration degree.

Marketing Channels MCQ with Answers PDF Download: Quiz 1

MCQ 1:

If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

differentiable segment
non-differentiable segments
intermarket segmentation
intramarket segmentation

MCQ 2:

The procedure of displacement of long-established resellers by new intermediaries is classified as

horizontal mediation
multiple mediation
disintermediation
vertical mediation

MCQ 3:

If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

$14.67
$18.67
$20.67
$25.67

MCQ 4:

The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ 5:

The way in which two or more transportation modes are used together is classified as

intra-model logistic network
intermodal logistic network
intermodal transportation
intra-model transportation

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