BBA: Marketing Courses

Chapter 11: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 11

Marketing Channels Multiple Choice Questions (MCQ) PDF - 1

The e-Book Marketing Channels Multiple Choice Questions and Answers (MCQs), Marketing Channels MCQ Quiz PDF, test 1 to study online Principles of Marketing Quizzes. Practice Integrated Logistics Management MCQs, Marketing Channels trivia questions and answers PDF to prepare for job interview. The Marketing Channels MCQs App Download: Free learning app for multi channel marketing, supply chain management career test for online business university.

The Multiple Choice Question (MCQ Quiz) If men and women responds differently to the marketing efforts for fast food then the segment should be considered as: non-differentiable segments, differentiable segment, intermarket segmentation and intramarket segmentation with "Marketing Channels" App Download (Free) to study distance learning courses. Solve integrated logistics management quiz questions, download Google eBook (Free Sample) for online business administration degree.

Marketing Channels MCQ Quiz PDF Download: Test 1

MCQ 1: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

A) differentiable segment
B) non-differentiable segments
C) intermarket segmentation
D) intramarket segmentation

MCQ 2: The procedure of displacement of long-established resellers by new intermediaries is classified as

A) horizontal mediation
B) multiple mediation
C) disintermediation
D) vertical mediation

MCQ 3: If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

A) $14.67
B) $18.67
C) $20.67
D) $25.67

MCQ 4: The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 5: The way in which two or more transportation modes are used together is classified as

A) intra-model logistic network
B) intermodal logistic network
C) intermodal transportation
D) intra-model transportation

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)