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Principles of Marketing MCQ Questions

Principles of Marketing MCQs - Chapter

Marketing Channels Multiple Choice Questions and Answers PDF p. 1

Practice Marketing Channels multiple choice questions and answers, BBA quiz answers PDF to solve Principles of Marketing worksheets 1 for online colleges. Solve integrated logistics management MCQs, Marketing Channels trivia questions and answers for admission and merit scholarships test. "Marketing Channels MCQ" PDF book: integrated logistics management, multi channel marketing, supply chain management career test for online business university.

"If men and women responds differently to the marketing efforts for fast food then the segment should be considered as" Multiple Choice Questions (MCQ) on marketing channels with choices non-differentiable segments, differentiable segment, intermarket segmentation, and intramarket segmentation for online business and administration degree. Practice integrated logistics management quiz questions for jobs' assessment test and online courses for online business administration degree.

MCQs on Marketing Channels Quiz

1.

If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

differentiable segment
non-differentiable segments
intermarket segmentation
intramarket segmentation

2.

The procedure of displacement of long-established resellers by new intermediaries is classified as

horizontal mediation
multiple mediation
disintermediation
vertical mediation

3.

If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

$14.67
$18.67
$20.67
$25.67

4.

The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

5.

The way in which two or more transportation modes are used together is classified as

intra-model logistic network
intermodal logistic network
intermodal transportation
intra-model transportation