BBA: Marketing Courses

Chapter 11: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 11

Marketing Channels Quiz Questions and Answers PDF - 3

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Marketing Channels Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The market development is the result of introducing

A) New product in existing market
B) Existing product in new market
C) Existing product in existing market
D) New products in new markets

MCQ 12: In smaller companies, the pricing strategies are handled by

A) divisional manager
B) top management
C) sales manager
D) marketing manager

MCQ 13: Return on Investment on marketing (ROI) can be assessed as

A) Brand awareness
B) Market share
C) Increase in sales
D) All of above

MCQ 14: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

A) franchise organization
B) member organization
C) link organization
D) administered organization

MCQ 15: The industrial products are classified on the basis of

A) types of customers
B) types of usage
C) types of quantity
D) types of positioning

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Marketing Channels App (Android & iOS)

Marketing Channels App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)