Principles of Marketing MCQs - Chapter 11

Marketing Channels Trivia Questions and Answers PDF - 8

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Marketing Channels Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: The types of vertical marketing system are

contractual VMS
corporate VMS
administered VMS
all of above

MCQ 37: The legal and management consulting are best classified as

industry supplies
industry services
business advisory services
accessory equipment

MCQ 38: Firstly, the marketers must think about

Four Cs
Four Ps
Four Ds
Four Ts

MCQ 39: The SBU's with low growth whereas high market share are considered as

Stars
Question marks
Dogs
Cash Cows

MCQ 40: Strategic planning is strategic fit between organizations changing marketing opportunities and its

Strengths & Weaknesses
Goals & Capabilities
Opportunities & threats
Both a and b

Principles Of Marketing Mock Tests

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