Marketing Strategy MCQ (Multiple Choice Questions) PDF - 14

MCQ 66: An ability to determine the marketing strategy to affect customer mind-set is considered as

1. develop multiplier
2. program multiplier
3. market multiplier
4. customer multiplier

MCQ 67: The estimation of total brand value in financial terms are classified as

1. brand audit
2. brand tracking
3. brand valuation
4. liabilities evaluation

MCQ 68: The specific brand lines supplied to specific retailers are classified as

1. branded variants
2. product variants
3. sub-brand variants
4. line variants

MCQ 69: Considering the categories of services mix, the air travel with eatable is classified as

1. tangible goods with accompanying services
2. pure tangible goods
3. pure services
4. major service with minor goods

MCQ 70: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

1. marketing decision support system
2. sampling decision support system
3. planning support system
4. marketing support system