BBA Marketing Management Practice Test 13

What Influences Consumer Behavior Quiz Questions PDF - 13

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Marketing Management: What Influences Consumer Behavior Quiz PDF Download

MCQ: The parents and siblings are the part of

A) family orientation

B) inspirational orientation

C) group orientation

D) opinion orientation

MCQ: The state which describes how well the market offering fulfill the customer's needs, is considered as

A) brand imagery

B) brand feelings

C) brand salience

D) brand performance

MCQ: The goods that are frequently and immediately bought by consumer's are classified as

A) unsought goods

B) specialty goods

C) convenience goods

D) shopping goods

MCQ: The goods that enter completely into manufacturing of the product are classified as

A) supplies services

B) materials and parts

C) capital items

D) business services

MCQ: The 'selective distortion' and 'selective attention' are the types of

A) motivational process

B) sampling process

C) perceptual process

D) technical process

Mock Tests: BBA Marketing Management Course Prep

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