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What Influences Consumer Behavior Quiz Questions and Answers PDF Download eBook

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Quiz on What Influences Consumer Behavior PDF Download eBook

What Influences Consumer Behavior Quiz

MCQ: The parents and siblings are the part of

  1. family orientation
  2. inspirational orientation
  3. group orientation
  4. opinion orientation

A

What is Brand Equity Quiz

MCQ: The state which describes how well the market offering fulfill the customer's needs, is considered as

  1. brand imagery
  2. brand feelings
  3. brand salience
  4. brand performance

D

Consumer Goods Classification Quiz

MCQ: The goods that are frequently and immediately bought by consumer's are classified as

  1. unsought goods
  2. specialty goods
  3. convenience goods
  4. shopping goods

C

Industrial Goods Classification Quiz

MCQ: The goods that enter completely into manufacturing of the product are classified as

  1. supplies services
  2. materials and parts
  3. capital items
  4. business services

B

Key Psychological Processes Quiz

MCQ: The 'selective distortion' and 'selective attention' are the types of

  1. motivational process
  2. sampling process
  3. perceptual process
  4. technical process

C