Principles Of Marketing Practice Test 126

Microenvironment MCQ Questions PDF - 126

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Marketing MCQ: Microenvironment Quiz PDF Download - 126

MCQ: The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as

A) full time VMS

B) contractual VMS

C) administered VMS

D) corporate VMS

MCQ: In business buying process, the group who manage and control information flow is classified as

A) user

B) influencer

C) decider

D) gatekeeper

MCQ: The products that requires mass marketing by producers and manufacturers are classified as

A) sought specialty products

B) unsought consumer products

C) convenient specialty products

D) convenience products and services

MCQ: In marketing analysis, the result evaluation of marketing activities is part of

A) Analysis

B) Planning

C) Implementation

D) Control

MCQ: The off-price retailer that is division of some large retail corporation is classified as

A) independent super retailer

B) off-price retailer

C) on-price retailer

D) independent off-price retailer

Mock Tests: Principles Of Marketing Course Prep

Balancing Customer and Competitor Orientations MCQs

Organizational Approach MCQs

Customer Value Based Pricing MCQs

Global Product Strategy MCQs

Capturing Value from Customers MCQs

Personal factors MCQs

Buyer Decision Processes MCQs

Marketing Research MCQs

Setting Goals and Advertising Objectives MCQs

Political environment MCQs

Media Marketing MCQs

Psychological Factors MCQs

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