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Bases for Segmenting Consumer Markets MCQs Quiz Online PDF Download eBook

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MCQs on Bases for Segmenting Consumer Markets PDF Download eBook

MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: The consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: According to VALS framework, the consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B

MCQ: The VALS segmentation framework dimension 'consumer resources' is classified as

  1. the stretch dimension
  2. the strength dimension
  3. the horizontal dimension
  4. the vertical dimension

D