Bases for Segmenting Consumer Markets MCQs Quiz Online PDF Download eBook
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MCQs on Bases for Segmenting Consumer Markets PDF Download eBook
MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include
- innovators
- thinkers
- achievers
- strivers
D
MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as
- the horizontal dimension
- the vertical dimension
- the stretch dimension
- the strength dimension
A
MCQ: The consumer's primary motivation does not include
- ideals
- leadership
- achievement
- self-expression
B
MCQ: According to VALS framework, the consumer's dimension groups with lower resources does not include
- makers
- survivors
- thinkers
- believers
B
MCQ: The VALS segmentation framework dimension 'consumer resources' is classified as
- the stretch dimension
- the strength dimension
- the horizontal dimension
- the vertical dimension
D