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Bases for Segmenting Consumer Markets MCQ with Answers PDF Download eBook

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"According to VALS framework, the consumer's dimension groups having high resources do not include" Multiple Choice Questions (MCQ) on bases for segmenting consumer markets with choices innovators, thinkers, achievers, and strivers for online schools for business degrees. Solve bases for segmenting consumer markets quiz questions for merit scholarship test and certificate programs for business management classes online.

MCQs on Bases for Segmenting Consumer Markets PDF Download eBook

MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: The consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: According to VALS framework, the consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B

MCQ: The VALS segmentation framework dimension 'consumer resources' is classified as

  1. the stretch dimension
  2. the strength dimension
  3. the horizontal dimension
  4. the vertical dimension

D