BBA Marketing Management Practice Tests
BBA Marketing Management Online Tests
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MCQ 1: According to VALS framework, the consumer's dimension groups having high resources do not include
MCQ 2: The VALS segmentation framework dimension 'consumer motivation' is classified as
MCQ 3: The consumer's primary motivation does not include
MCQ 4: According to VALS framework, the consumer's dimension groups with lower resources does not include
MCQ 5: The VALS segmentation framework dimension 'consumer resources' is classified as
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