Chapter 14: Principles of Marketing Exam Tests
Principles of Marketing MCQs - Chapter 14
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MCQ 1: The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called
MCQ 2: The sales of products in introductory stage are recorded by the company as
MCQ 3: When the captive product pricing is used for services then this pricing strategy is classified as
MCQ 4: The process of changing one or more elements of marketing mix to improve sales is classified as
MCQ 5: According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of
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