BBA: Marketing Courses

Chapter 14: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 14

Personal Selling and Sales Promotion Multiple Choice Questions (MCQ) PDF - 1

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Personal Selling & Sales Promotion MCQ Quiz PDF Download: Test 1

MCQ 1: The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called

A) freight on board origin pricing
B) zone pricing
C) basing point pricing
D) uniform delivered pricing

MCQ 2: The sales of products in introductory stage are recorded by the company as

A) low sales
B) rapidly rising
C) peak sales
D) gradually declining

MCQ 3: When the captive product pricing is used for services then this pricing strategy is classified as

A) two-part pricing
B) combine pricing
C) double pricing
D) optional part pricing

MCQ 4: The process of changing one or more elements of marketing mix to improve sales is classified as

A) modifying marketing mix
B) modifying raw material schedule
C) modifying the product
D) modifying the market

MCQ 5: According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of

A) real
B) win
C) worth doing
D) less worthy

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)