BBA: Marketing Courses

Chapter 14: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 14

Personal Selling and Sales Promotion Multiple Choice Questions (MCQ) PDF - 4

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Personal Selling & Sales Promotion Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The pricing issues within channel levels includes

A) price maintenance
B) predatory pricing
C) price discrimination
D) deceptive pricing

MCQ 17: The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as

A) functional discount
B) quantity discount
C) cash discount
D) seasonal discount

MCQ 18: If customers perceive that price of product is greater than the value it provides to customer then the customer

A) would get free products
B) would get discount
C) would buy product
D) would not buy product

MCQ 19: The first step of value based pricing is to

A) assess needs of customer
B) set target price
C) determine incurred costs
D) design product

MCQ 20: The first step of cost based pricing strategy is to

A) design a product
B) determine cost of product
C) set price based on cost
D) convince buyer about products value

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Personal Selling & Sales Promotion App (Android & iOS)

Personal Selling & Sales Promotion App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)