Principles of Marketing MCQs - Chapter 14

Personal Selling and Sales Promotion Multiple Choice Questions PDF Download - 5

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Personal Selling & Sales Promotion Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The second step in cost based pricing is to

A) set price based on cost

B) convince buyer about products value

C) design a product

D) determine cost of product

MCQ 22: Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as

A) price fixing

B) predatory pricing

C) price maintenance

D) discriminatory pricing

MCQ 23: The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as

A) crowdsourcing

B) internal sourcing

C) off sourcing

D) off shoring

MCQ 24: In the 'growth stage of product life cycle' the cost per customer is

A) high

B) low

C) average

D) moderate

MCQ 25: The product life cycle (PLC) stages includes

A) product development

B) growth

C) maturity and decline

D) all of above

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