Chapter 15: Principles of Marketing Exam Tests
Principles of Marketing MCQs - Chapter 15
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MCQ 1: In the personal selling process, the step which consists of identifying potential customers is classified as
MCQ 2: According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called
MCQ 3: A descriptive thought about something held by a person is classified as
MCQ 4: The Jeep can associated with brand personality trait known as
MCQ 5: The kind of information consumer obtains from advertising campaigns and sales people is classified as
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