BBA: Marketing Courses

Chapter 15: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 15

Pricing Strategy Multiple Choice Questions (MCQ) PDF - 1

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Pricing Strategy MCQ Quiz PDF Download: Test 1

MCQ 1: In the personal selling process, the step which consists of identifying potential customers is classified as

A) presenting quota
B) demonstrating quota
C) prospecting
D) qualifying

MCQ 2: According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called

A) sales promotion
B) offline promotion
C) direct channeling
D) direct marketing

MCQ 3: A descriptive thought about something held by a person is classified as

A) learning
B) attitudes
C) beliefs
D) perception

MCQ 4: The Jeep can associated with brand personality trait known as

A) ruggedness
B) competence
C) sophistication
D) excitement

MCQ 5: The kind of information consumer obtains from advertising campaigns and sales people is classified as

A) personal sources
B) commercial sources
C) experiential sources
D) all of above

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)