Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 15)

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Pricing Strategy Quiz – Practice Test 3 PDF Download

MCQ: 11

The person self-image also called as its

  1. lifestyle
  2. personality
  3. social class
  4. self-concept
MCQ: 12

The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as

  1. pull strategy
  2. moral selling strategy
  3. rational selling strategy
  4. push strategy
MCQ: 13

The factors that can affect purchase decision and attention are

  1. attitude of others
  2. unexpected situational factors
  3. expected situational factors
  4. both a and b
MCQ: 14

The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as

  1. price packs
  2. cents off deals
  3. advertising specialties
  4. both a and b
MCQ: 15

The detailed description of products, target market, competitors and customer value proposition is classified as

  1. write-up
  2. write-down
  3. follow-up
  4. none of above

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