Principles of Marketing MCQs - Chapter 15

Pricing Strategy Quiz Questions and Answers PDF - 3

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Pricing Strategy Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The person self-image also called as its

A) lifestyle

B) personality

C) social class

D) self-concept

MCQ 12: The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as

A) pull strategy

B) moral selling strategy

C) rational selling strategy

D) push strategy

MCQ 13: The factors that can affect purchase decision and attention are

A) attitude of others

B) unexpected situational factors

C) expected situational factors

D) both a and b

MCQ 14: The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as

A) price packs

B) cents off deals

C) advertising specialties

D) both a and b

MCQ 15: The detailed description of products, target market, competitors and customer value proposition is classified as

A) write-up

B) write-down

C) follow-up

D) none of above

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Pricing Strategy MCQs

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