Principles of Marketing MCQs - Chapter 15

Pricing Strategy MCQ (Multiple Choice Questions) PDF - 2

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Pricing Strategy Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: According to SWOT analysis, the analysis of Opportunities & Threats is part of

A) Internal environment

B) External environment

C) Both a and b

D) None of the above

MCQ 7: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of

A) event promotion

B) off deal promotion

C) trade promotions

D) business promotions

MCQ 8: According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in

A) physiological needs

B) social needs

C) self-actualization needs

D) esteem needs

MCQ 9: The type of discount made to those buyers who use to buy the products or services that are out of season is classified as

A) cash discount

B) seasonal discount

C) functional discount

D) quantity discount

MCQ 10: The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as

A) event marketing

B) sponsored marketing

C) branding

D) premium marketing

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