BBA: Marketing Courses

Chapter 18: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy MCQ (Multiple Choice Questions) PDF - 6

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The luxury products such as Rolex watches are best classified as

A) unsought specialty products
B) sought services
C) specialty products
D) convenience products and services

MCQ 27: The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as

A) optional product pricing
B) price skimming
C) price penetration
D) product line pricing

MCQ 28: The reduction in prices made on larger purchases is classified as

A) bargained reduction
B) discount
C) allowance
D) price segment

MCQ 29: The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called

A) maturity stage
B) productive stage
C) improved market stage
D) profit achieved stage

MCQ 30: The product packaging is futile part of

A) core customer value
B) positioning strategy
C) actual product
D) actual ownership

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)